Chapter 1: Website Designing
Making a great website is much more than just coding HTML. You need to be successful at presenting your ideas in an interesting manner, whatever your topic may be. Ignorance may be bliss for the one who writes the web site, but that¡¯s rarely the case for the one who visits it. If your site looks unprofessional, so will your reputation.
One of the first things you need to understand when you is that they will be viewed on a variety of computer platforms and browsers. Your visitors could be on a Windows PC, a Macintosh, or a UNIX system. They may be using Netscape or Microsoft browsers, or numerous others. While surfing the web, you¡¯ve probably come upon many sites that have had a layout you¡¯ve found interesting. Have you ever tried looking at their HTML source code to see exactly how they did it? If you haven¡¯t, I suggest trying sometime. You can pick up lots of ideas by looking at the coding of other sites. Virtually all browsers have a "View Source" option somewhere in their menu. Graphics, along with all other elements of a page, should be well proportioned. A few animated graphics oriented website designing can help add to a page¡¯s general appearance, but too many will become distracting
Chapter 2: Web Development
Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Development of a website can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
For larger businesses and organizations, web development teams can consist of hundreds of people. Smaller organizations may only require a single permanent or contracting webmaster, or secondary assignment to related job positions such as a graphic designer and/or Information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department.
Web Site Development can be split into many areas and a typical and basic web development hierarchy might consist of
- Server Side Coding using PHP and MySQL, ASP and MSSQL,ASP.NET and MSSQL, CGI and/or Perl, Java, e.g. J2EE or WebObjects, Python, Ruby, Cold Fusion
In practice, many web developers will also have interdisciplinary skills / roles, including
- Graphic design / web design
- Information architecture and copywriting/copyediting with web usability, accessibility and search engine optimisation in mind
- Project management, QA and other aspects common to IT development in general
Chapter 3: Search engine optimization (SEO)
is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. Search Engine Ranking Optimization efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as Black Hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
The initialize "SEO Services" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO Process as a stand-alone service or as a part of a broader marketing campaign. Because effective Optimization of a website may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize
Chapter 4: Domain Names
Domain names were invented to fill a similar need on the Internet. Most computers connected to the Internet are identified by a unique number called an IP address (for instance, 220.127.116.11). IP addresses are neither intuitive (they don't correspond to a geographical location) nor easy to remember (you can prove that by glancing away from this page and then trying to quote the example IP address above!)
If you type the IP address into the URL bar of your browser you will be taken to the web site it relates to. As well as being hard to remember, however, IP addresses are also FIXED (i.e. if you change web hosting companies you'll need to get a new IP address for your site)
offer a more intuitive way to name and find a website. Each web domain name replaces a string of meaningless numbers (an IP address) with a simple word or expression. That's the theory - in practice, domain name can be pretty obscure too.
The Structure of a Domain Name
Let's look in more detail at a domain name, using this site's domain name as an example. This site's domain name is Econz IT Services Pvt. Ltd.in - you can check this easily by looking at in the URL or location bar of your browser.
.com is the top domain under which my domain name is registered. There are heaps of different top domains out there, from commercial (.com) through to non-profit (.org) and even country-specific top domains such as France (.fr) and Italy (.it). Every website domain name is registered under a top domain of some kind. The top domain is often known as the domain extension - these are the same thing, so don't get mixed up.